The project
In order to improve the mobile navigation experience on Insight.com, the UX team carried out research to evaluate how users find what they are looking for using the site navigation.
The problem
Clients had trouble finding and purchasing products and solutions, as well as doing things like managing their account and finding contact information. As well, since mobile was designed last during the previous redesign, many bugs and issues were found.
Hard to read
Methodology
Using session tracking data, user feedback and interviews to pinpoint the issues having the greatest impact and severity on the client experience, the team carried out the UX process to find a solution to the poor experience for visitors on the site, especially on mobile, that lead to problems with findability.
Design
Looking at modern mobile UX practices and industry leaders for UI inspiration…
… and technology leaders for UX and IA inspiration
Came up with a solution that fits with our current brand standards, but also pushes Insight into the future.
Solution
Summary
Minimal options
What is important?
What do people really want to know?
Maximum white space
Understandable information architecture
Reduces choices for user
Clean, elegant, branded, crisp
Full screen takeover
Result: a modern, clean, concise, easy to read and understand mobile navigation